Interview Outside Experts

As you develop your book’s core concept, you might find yourself coming across questions for which you don’t have any clear answers. More importantly, you may find that your audience needs information outside the domain of your expertise. If you’re writing a book...

How to Effectively Outline Your Chapters

You can read countless opinions on the subject of outlining. Some writers say to do it and stick to it religiously, while other authors will say they don’t outline at all. This is one area where non-fiction writing diverges from fiction writing. If you’re writing a...

Poll Your Friends

When you’re in the preliminary stages of writing a book, your immediate network is a great resource for quickly finding out the reality picture of how well your book’s core message conveys to your audience. At the same time, it’s important to stay true to your message...

Check Domain Names and Social Media Handles

Imagine that you’ve printed your book and gotten the first copy in hand. You go to buy a domain name with the title of your book—and it’s already taken. Many self-published authors learn this lesson the hard way. Social media is a critical marketing tool for every...
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