Book Marketing Services and Planning
A lot of self published authors skip marketing process, thinking it will save them money. In reality, they are eliminating their books’ chances of brining in new revenue and reaching bestseller status. That can have detrimental effects on your authoring career.
Why does your book need marketing?
How our book marketing services helps you
We have over 10 years of professional book marketing experience
Our team has been honing our craft in the writing industry since 2008. As a professional book marketing company, we offer high-quality marketing with professional standards at affordable prices. Publishing should be as stress-free as possible and our one-stop-shop approach streamlines the process. Our team of professional book marketers can accommodate every genre. We also have affiliations with established book marketing experts who can help diversify your book marketing plan.
Some examples of marketing that you can do on your own…
Book marketing and promotion provide the most traction for your book, but most self-published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. Fortunately, there are plenty of affordable and effective methods for getting the word out that help strengthen your author platform to sell more books. The below book marketing strategies for self-published authors represent a high-level look at various traditional and digital book marketing strategies.
Advanced Review Copies (ARCs)
Advance review copies also called advance reader copies, or ARCs for short, are bound and/or electronic copies of your completed book. You’ll want to send these to booksellers, book reviewers and to people you’d like to endorse your book. You can also bring them with you to readings or other events you plan for the purpose of promoting your book pre-publication. ARCs help build buzz for your upcoming release and help you gain blurbs to put on the cover of your finished book. The key here is establishing that initial connection.
Tip sheets should be included with any ARCs you send or hand out. What’s a tip sheet? The tip sheet is one page that contains all the relevant sales information about your book, such as the ISBN, publisher/distributor, book length, publication date, and book description. Lend credibility to your work by crafting a comprehensive, readable tip sheet that sells your book at a high level.
One question you’ll want to answer when promoting your book to retailers is: what makes my book worth a seller’s while?
Retailers want to know how you can help them make money. Learn your market. Understand what fans of your genre are looking for, and play on those elements. Most importantly, have a plan in place and time your launch so it coincides with trade and retail calendars. But keep in mind; the bookseller isn’t going to market your book for you; that’s your job.
Your author website is the go-to online space where readers can find out more about you and your work. Your author website should be the home base that links all your other social media accounts, news about your book, tour schedule (if relevant), and links to book reviews, etc. If you don’t want to build your own website, you can hire someone to do the building for you using a platform that makes it easy for you to edit and add to the site without outside assistance.
Don’t just have one; add to it consistently and frequently. Adding a blog to your author website keeps your readers interested in you and your work, and keeps your content fresh. You can even install a plug-in that automatically sends your posts to social media outlets like Facebook.
Social Media: Facebook, Twitter, Amazon, and Goodreads
Facebook, Twitter, an Amazon Author Page, and Goodreads are social media marketing outlets where you should have a presence as an author. You might even want to upload videos. The more hits and likes you garner across the internet, the more your book will get noticed. An online presence is crucial to increasing your book sales and is a strong addition to any book marketing strategy.
Book publicity makes a big difference for self-published authors since typically it’s reserved for traditionally published books. Even if you are an introvert, you may want to consider getting publicity for your book. TV, radio, and good-old-fashioned print reviews and interviews are valuable components of a successful book marketing strategy. If you really want to make the most of conventional media, hire a professional with an established network of industry pros. You may also plan to have author events, such as signings and/or talks at bookstores, other retailers, book clubs, writing groups, and events hosted by professional organizations. A blog tour is another great way to interact with fans and potential new readers, gain a following, and promote your work.
Making a Connection
Good book marketing builds an attractive author brand. An attractive author brand leads to a healthy author platform capable of converting a one-time buyer into a fan for life. Rather than being “salesy” your book marketing should help foster relationships—with readers and booksellers. Though your goal is to sell more books, the story your marketing tells should be informative, engaging, and accurately positioned according to your style and genre.
There are tons of ways you can market your book and build interest. It’s important to take the time to get to know the buying habits of readers in your genre and create messaging that is relatable. A balanced mix of traditional and online tactics is a good place to start. You’ll often find many of these tactics overlap.
How you market your book isn’t the only factor to consider when it comes to successful self-publishing, but good book marketing is how readers will learn about you and your book.
The most important thing about a book marketing strategy is to have one. It might seem overwhelming in the beginning, but taking the first step is the hardest part. Consider hiring a professional for those areas of your plan that you don’t feel qualified to complete.
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